In my last post I wrote about setting up an Amazon Giveaway for my book. It seemed easy enough:
“Now anyone can run promotional giveaways with a few minutes setup. Skip all the all hard work and fees. Try it today.”
Skip all the hard work? Yeah, right.
I definitely missed the part that I’m 100% responsible for promoting the giveaway. They don’t say they’re responsible or you’re responsible – you’re just supposed to automagically know that you’re responsible. I assumed they had some venue to let people know about these giveaways and yes, they do. It’s called a hash tag. #amazongiveaway
A hash tag? Wait, don’t they do the hash tag thing? I need to post hash tags? Where am I posting hash tags? o-m-g. Twitter.
Now don’t get me wrong, I love Twitter. I’ve had two previous Twitter accounts over the years to promote other things, and I know how it works. When I’m active on an account, I’m a Twitter addict. Been there. Done that. It’s just that I’m no social media butterfly when it comes to my own identity, so I knew that starting up a Twitter account from scratch to promote my book giveaway wasn’t going to be easy.
Tip #1: Create a Twitter account as soon as you start writing your book. Get to know who’s out there, who the players are and start building a following. Never mind who all these people are or who to follow. Twitter will offer suggestions on who to follow. You’ll also find interesting people to follow on your own, so just run with it.
I created a Twitter account, typed in my profile information, clicked next, and Twitter offered up 40 people for me to follow. Hmm… Okay… Run with it. I clicked the button and started following 40 people. Shortly thereafter, I also had followers. Imagine that. Just by adding an account. I spam my first tweet about the giveaway and I’m off.
Well, not exactly.
After researching other people’s giveaways, I quickly found out that you have to be on the list of “top tweets” to get on the #amazongiveaway hash tag page.
Top tweets list? How the heck do I get on that list? Oh great. By spamming tweets.
I spammed out three tweets and pinned one to my profile. What does “pin to my profile mean?” It means it stays at the top. Perfect.
Well, almost perfect..
I’m still not on the top tweets list. Why? Ah, I get it. Because I need someone to retweet my giveaway.
Tip #2: In order to get on the top tweets list, you need to have more than one tweet on Twitter about your giveaway. Retweets work best, so finding a retweet buddy or buddies makes it easy. Some people will retweet your giveaway because it’s something they do – or it’s a bot. Whatever the case may be, be sure to thank them.
But ultimately, you’re going to have to continue spamming tweets about your giveaway. You may even have to create a second account to retweet the tweets yourself. It sucks to be a spammer, because you know what it’s like to be on the receiving end, but you’re going to have to do it.
Tip #3: Spam tweets about your giveaway every 6 hours or so. Change your tweets so that it’s not the same tweet all the time.
Tip #4: Click here to see how other people write up their tweets. If you have the space you can add additional hash tags for people to find your tweet.
This post is starting to get long, so I’ll provide more lessons learned and tips in the next post.
My book giveaway runs until midnight on June 30, 2015 and I’m giving away five books, so be sure to enter!